Event Brings Together Global Leaders in Growing Mobile Media and Contact Space!

The National Association of Television Program Executives (NATPE) today announced the participation of Joe Jasin, vice president of Corporate Development for SK Telecom as a keynote during NATPE Mobile++ to be held January 28, 2008 in Las Vegas. SK Telecom is Korea’Â’s largest wireless carrier with more than 20 million subscribers and 50 percent market share.

The fourth annual NATPE Mobile++ is a one-day event designed to provide NATPE ‘08 attendees with a concise overview of opportunities in the mobile content marketplace. NATPE Mobile++ is produced with Achilles Media and will kick off NATPE’s annual Conference & Exhibition being held January 28-31 at the Mandalay Bay Resort in Las Vegas.

“We are pleased to have global leaders gather to review, debate and provide a future look into one of the hottest growing markets - - mobile content,” said Rick Feldman, President and CEO of NATPE. “The addition of Mr. Jasin from SK Telecom as a keynote further exemplifies the global nature of mobility. The delegates of this year’s NATPE Mobile++ event will have the opportunity to hear first-hand, from industry leaders worldwide about the keys to succeeding in today’s evolving mobile content market.”

During his Tipping Point keynote, Mr. Jasin of SK Telecom will address “If Mobile is the next frontier, what kind of changes need to take place before we hit the Tipping Point?” Key questions that will be discussed include a general overview of the Korean mobile market in terms of number of users, how SK Telecom integrates it’s suite of services across multiple platforms and mobile content’Â’s role in the variety of different services and markets covered by SK Telecom.

It’s a session not to be missed, only at NATPE Mobile++ 2008.