NATPE 2008 Schedule of Events

Monday January 28th
09:00 - 09:10

Achilles Media and NATPE welcome you to NATPE Mobile++ and give you a small taste of what's ahead.

Introduced by
Robert Montgomery, CEO - - Achilles Media Ltd.
Mark Greenspan, Director, Digital Media - - Achilles Media Ltd.
Rick Feldman, President & CEO - - NATPE

Monday January 28th
09:10 - 09:40

In Partnership with:
MyThum Interactive Inc.

How can your organization capitalize on the $5 billion dollar mobile content market, and reach some 11.8 million mobile video subscribers in the US alone? Get an executive-level view of the mobile industry as one of its leading proponents takes you through the ins and outs. From an analysis of content services to the business strategy behind branded entertainment, find out how to hit pay dirt in the mobile marketplace.

Partner Introductions:
Michael Carter, President - - MyThum Interactive Inc.

Speaker
Thomas Fellger, Co-Founder & CEO - - iconmobile

Monday January 28th
09:50 - 10:00

What are the current benchmarks for the Mobile Entertainment Industry? How many users can you expect to attract to your property? What type of content is most the popular? What does the basic structure of a mobile entertainment deal look like?
Let a leading mobile strategist walk you through the process of setting and hitting industry benchmarks. Find out where you fit in and how you can improve your industry standing.

Speaker
Mark Donovan, CMO & Senior Analyst - - M:Metrics

Monday January 28th
10:10 - 10:30

These aren't just phones anymore - these are multi-purpose communication and media devices. How do these devices dictate the way in which your entertainment property is extended in the mobile space? Find out from a top industry insider what are the most crucial differences between handsets and where their development is heading.

Speaker
Kent German, Senior Editor - - CNET

Monday January 28th
10:40 - 11:00

User experience is a major roadblock to the success of mobile services, and a discouraged user is often a lost customer.
How are users currently interacting with their mobile devices? How does the current mobile infrastructure impact on the development of mobile entertainment? What are the main barriers to making mobile content more user-friendly? What are leading user experience companies advising and is anyone listening?

Speaker
Rachel Switzky, Client Relationship Manager, AT&T Mobility - - IDEO

Monday January 28th
11:00 - 11:30

In Partnership with:
MediaFLO USA

Connect with other NATPE Mobile++ delegates over coffee.

Monday January 28th
11:30 - 12:30

In Partnership with:
The Technology Partnership plc

Grab your own front row seat as the hottest properties in the areas of Broadcast, Social Networking, Gaming, and Location-based Media are showcased during short and concise 3 minute presentations. Find out what the next wave of mobile entertainment has to offer.

Partner Introductions:
Martin Orrell, General Manager - Mobile - Embedded Technology - The Technology Partnership plc

Host
Greg Clayman, Executive Vice President, Digital Distribution & Business Development - - MTV Networks

Monday January 28th
12:30 - 13:30

Monday January 28th
13:30 - 14:00

The Mobile Industry is moving at warp speed. Find out what are the major changes happening to the industry in 2008 and what the major lessons were in 2007.

Speaker
Jeffrey Stier, SVP, Business Growth, North America - New Business - JWT
Diana Pouliot, Director of Mobile - - Google

Monday January 28th
14:10 - 15:00

Listen closely as a panel of mobile advertising and technology executives de-construct the value chain around the mobile ad spend. How are consumer brands are involving themselves in the mobile entertainment space and what kind of returns are they looking for? Better understand how the mobile ad spend will affect revenue generation for your mobile entertainment property.

Moderator
Roger Wood, SVP & General Manager - Americas Region - - Amobee Media Systems

Speaker
John Hadl, - - Procter & Gamble Ad Lab
Michael Bayle, GM, Global Monetization, Connected Life - - Yahoo Inc.
Betsy Zikakis, VP of Marketing - - Nellymoser
Michael Carter, President - - MyThum Interactive Inc.

Monday January 28th
15:00 - 15:30

In Partnership with:
Nielsen Mobile

Connect with other NATPE Mobile++ delegates over coffee.

Partner Introductions:
Jeff Herrmann, VP, Global Mobile Media - - Nielsen Mobile

Monday January 28th
15:30 - 15:40

Find out who the top mobile video performers are in North America and around the world. How does the in-home TV viewing behavior of mobile-video users compare to non-video users?

Speaker
Jeff Herrmann, VP, Global Mobile Media - - Nielsen Mobile

Monday January 28th
15:50 - 16:40

In Partnership with:
Mobile Entertainment Forum

Participation TV services (e.g., services that allow viewers to text message votes or sweepstakes entries corresponding with television shows) are experiencing enormous growth in the US. They are a frequent companion piece to reality shows and have the potential to be a major new revenue stream for broadcasters, show creators, mobile service providers and carriers. What steps are crucial to ensuring consumer confidence in these services? How can Participation TV enhance the viewer's experience with the show and what new mobile developments are on the horizon for interactive TV?

Moderator
Brian Seth Hurst, CEO - - The Opportunity Management Company, Inc

Speaker
Joao Gonzaga, CTO & Co-Founder - - conVISUAL
Jason Turner, Director of Interactive - Americas - FremantleMedia Licensing Worldwide
John Burris, Vice President of Wireless Data Services - - Sprint
Jason George, Chairman - - Telescope

Monday January 28th
16:50 - 17:20

Find out how Korea's SK Telecom is leading the charge in mobile innovation. Gain insight into the most popular types of mobile applications, how people are using their mobile devices and what kinds of opportunities does this present.

Speaker
Joe Jasin, VP of Corporate Development - - SK Telecom USA

Monday January 28th
17:30 - 18:30

Network with fellow delegates at the closing cocktail reception. Please note it will be a cash bar.