Introducing the NATPE MOBILE++ TOP 12

The NATPE Mobile++ Top 12 is a collection of the hottest mobile properties in the areas of Broadcast, Social Networking, Gaming, and Location-based Media. These properties will be highlighted at NATPE Mobile++ this January 28th, during an awards presentation hosted by Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks.

Local Wireless is LSN’s mobile network of over 140 broadcast affiliates. The site is accessible from any mobile handset with Internet access - regardless of carrier, and is free to users. A user simply navigates to the city or enters in the zip code to find the local affiliate site with news, sports, weather, and other great information. LSN is also delivering mobile streaming video along with a complete text alert platform. The network currently has over 35 million page views and 7.5 million visitors per month. Local Wireless is also on the News deck of 17 carriers (including all of the top 10 carriers). To see how our affiliates promote the mobile site, go to www.abc7.com (KABC-TV in Los Angeles) and you will see their promotion for MyABC7 the mobile site brand as well as their local URL - www.myabc7.com.

Sprint Exclusive Entertainment (SEE) is an original, made-for-mobile network delivering professionally-produced broadcast television quality Music, Sports and Entertainment programming to Sprint mobile phone customers. Sprint subscribers with a video-enabled device and data package receive approximately 175 new made-for-mobile programs each week for their entertainment and informational benefit. Each program is written and shot specifically for the mobile consumer, utilizing camera moves and angles, original graphics packages and lighting all designed to enhance the mobile viewing experience. SEE users are able to stream constantly updated content in their favorite passion areas. The programs are short (2-4 minutes) and designed to be easily consumed and drive regular tune-in to the network. Music: SEE delivers users exclusive access to top artists such as concerts and interviews with Soulja Boy, Sum 41, 50 Cent, Jordin Sparks, Sean Kingston, The Dream and Latin sensation Juanes. Additionally, SEE Music delivers all the news from the music world through host Rachel Perry (formerly of VH1 and Much Music), a weekly Top 10 Video Countdown and a full schedule of feature programs delving into the music world. Sports: Wall-to-wall coverage of the NFL through SEEs NFL Center which features previews, game analysis and exclusive rights to highlights. Day-to-day sports coverage and analysis is delivered by the biggest names in sports, including: former NFL MVP Marshall Faulk, super agent Drew Rosenhaus, former All-American and college sports guru Trev Alberts and fantasy sports expert Hub Arkush. Entertainment: SEE is constantly on top of the world of celebrity news and gossip delivering CelebTV.com videos made exclusively for Sprint. With 8-10 stories on the latest news each day and additional features such as: horoscopes, fashion reports and movie reviews, SEE keeps its users in-the-know on all things Entertainment. SEE is regularly the most-watched channel on SprintTV. (INSERT audience information here). SEE is the creation of the Sprint Communications Company L.P. and Intersport, Inc. The combined forces of a leader in the mobile space and one of the top independent programming and production companies in the U.S. work to push forward the development of professional made-for-mobile programs, and the model of supplying them to consumers for free through an advertising supported model. The production originates from a state-of-the-art studio created solely to create mobile programming, but also takes place in the field across the country. By creating partnerships with major properties in each content area - the NFL, Sony BMG, Universal Music Group, CelebTV.com - SEE has rapidly brought mobile consumers an equal or greater level of access to entertainment and information than it has taken years to build on the internet and television.

MediaFLO USA’s FLO TV service features premium, full-length programming delivered at TV quality to mobile phones over MediaFLO USA’s own dedicated nationwide multicast network. Just like using a TV remote control, users can flip from one channel to the next on their mobile phones to watch popular, full-length TV shows and live sports from content providers like CBS, ESPN, FOX, MTV Networks, NBC News, and NBC Entertainment. Backed by parent company Qualcomm and powered by a technology foundation designed by Qualcomm engineers, the MediaFLO USA service delivers unprecedented mobile programming, an intuitive user interface and high quality picture and sound to offer the best mobile TV experience available. QUALCOMM’s FLO technology was designed specifically for mobile viewing with unprecedented special features, such as clear, crisp TV-quality video and audio, fast channel switching times, an easy-to-use interface, compelling content for all ages, and preserved battery life, where viewing time is equivalent to talk time. In addition, MediaFLO USA’s dedicated network enables wireless carriers to deliver large amounts of high-quality mobile multimedia content to subscribers without having to commit billions of dollars up front for spectrum acquisition or network build-out.

MOKO is a global mobile social community. It brings the power of social networking to the phone via a robust set of tools that includes multimedia messaging, instant chat, tagging, searching, and with the launch of the MOKO Music service streaming audio and video, MOKO is currently live across all wireless carriers in the U.K and U.S via www.moko.mobi. MOKO is also available on-deck to 3 Mobile (U.K), 3 Mobile (AUS) and Virgin Mobile (AUS) customers. To date MOKO has achieved the following usage statistic’s over the past 12 months: > 4.5 Million MMS > 3.0 Million Private Media Messages (launched March 07) > 76 Million Instant comments > 56 Million Video’s > 75.08 Minute average user session time MOKO’s business model is based on a monthly access subscription and pay per use for premium features like MMS and PMM’s.

mPulse Media provides a solution for TV networks to add social networking features to their mobile sites. This lets people watching TV simultaneously chat, build profiles, participate in polls, discover others viewers and rate content about their favorite shows. mPulse has also created a mobile concurrent advertising engine that allows TV networks to offer advertising programs that synchronize with the advertisers TV commercials. Additionally, using mPulse mobile social widgets TV networks build site affinity, foster social merchandising/content discovery and increase advertising inventory and revenue. Current TV partners include: CBS and TV Guide. The business model is based on a combination of a licensing agreement, a monthly service fee and advertising revenue sharing agreements.

ZANNEL is about life in real time - a way for you and your friends to share what you’re doing, feeling, and seeing as it happens. It’s a free service that allows you to create your own mobile page where you can post videos, pictures, and text updates with your phone to instantly share with your friends and start a conversation. You can also follow friends, meet new friends, and watch videos. Based in San Francisco, California, Zannel has built the first large-scale mobile Instant Media Messaging platform. Founded by the team who built the largest mobile media platform in North America, we’re backed by U.S. Venture Partners and Palomar Ventures.

The Mobile Ring, the mobile phone boxing game from Cellufun, is the first mobile game of its kind, taking current political heavyweights and pitting them against one another, not on the campaign trail, but in the boxing ring. The free WAP game allows users to play as their favorite political candidate, from Hillary and Barack to Guiliani and Edwards, but unlike past political boxing games, this mobile version will give each candidate a rating based on their current, real-life position in the polls, as well as the actual performance by Mobile Ring players. The Mobile Ring marks the first time ever that mobile phone users can use their handsets to take out their frustrations on their favorite, or least favorite, political characters without fear of prosecution. The game is unique and fun for users because it allows them to play as real-life political characters in simulated, aggressive situations and also allows them to control the ratings of certain characters with their own high scores. For mobile phone users who may feel that their votes are not always reflected in election results, the Mobile Ring allows them to control which candidate comes out the ultimate winner. The unique qualities of this game combined with the reputation of past Cellufun games guaranteed the success of the Mobile Ring. The game is not only popular with avid mobile game players, but also with hardcore Republicans, Democrats and apathetic Independents who feel like slugging it out with one, or any, of the candidates. The game is free, ad-supported mobile content, making it instantaneously valuable to any and all users of the game as they receive mobile entertainment for nothing on their part. The game had more than 5 million page views and 30,000 users playing it in its first month of play.

EyeMobile is an intuitive alternative to conventional mobile phone interfaces. With EyeMobile, anything you would normally do with a device can now be done by simply moving the phone. EyeMobile creates new possibilities for mobile gaming. Instead of small and cumbersome device buttons, you can now use real-life motion for game control. Driving, flying, throwing, shooting, fly casting the possibilities are endless and can now be done in this exciting way. EyeMobile motion control can be added to endless applications. The intuitive interface provides developers with the means to rapidly integrate motion control into new and existing applications. Since last years launch EyeMobile has become enabled on over 50 million handsets worldwide including those on the Windows Mobile 6 platform as well as carriers on the BREW platform such as Verizon, Alltel and Cellular South, along with NTT DoCoMo 904i and 905i handsets. Over 60 motion controlled applications have now been developed including GPS navigation systems and countless mobile games. 3D TILT-A-WORD was the first mobile game developed. Users navigate a multi-tiered, maze-like playfield by simply tilting shaking, rocking or rolling the handset.

COMEDY CENTRAL, the only all-comedy network, currently is seen in more than 91 million homes nationwide. COMEDY CENTRAL is owned by, and is a registered trademark of, Comedy Partners, a wholly-owned division of VIACOM Inc.’s (NYSE: VIA and VIA.B) MTV Networks. COMEDY CENTRAL’s Internet address is www.comedycentral.com. For up-to-the-minute and archival press information and photographs visit Press Central, COMEDY CENTRAL’s press web site at www.comedycentral.com/press. MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of programming and content across all media platforms. MTV Networks, with more than 140 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC,MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 300 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

Socialight is a content platform that lets any publisher or person create and discover media and information placed in physical locations such as schools, shops and parks around the world. Anyone can find the content, whether on their mobile phone when nearby or by browsing a map on the Web. With Socialight, we’ve created an entirely new media channel that’s place-based.

Our hosted website, the Node Engine, enables our customers to manage staff logins and access rights, define interaction zones on graphically enhanced maps, and create and manage location specific content to create truly enthralling stories. All our applications are accessed from a web browser, so customers only need standard PC equipment to access them. Node manages all the data and content centrally reducing any concerns for additional IT equipment or support. The unique software that sits on the Node Explorer is updated remotely meaning that all of the Explorers at your site will include the latest features defined on the Node product roadmap. The Node Explorer is our robust location aware media player and has been specially designed for public use in outdoor spaces. Our intuitive and easy to use interface gives our customers’ users direct access to all their location based media, whether it be video, animation, stills or sound - the result is quite simply breathtaking. And it’s intelligent as well! Node Explorers automatically synchronise themselves with updated content, and do all this using invisible wireless technology, minimising maintenance hassle and maximising hire usage. The Node Explorers are stored and charged in the versatile Node Dock, a horizontal or vertical storage system able to hold, in multiples of 10, as many devices as you need. A number of other accessories are also available, including single unit portable chargers, car chargers, and our quick-deploy travel case.

Yojo Mobile is a pioneer in targeted location-based services. Yojo’s flagship offering is MizPee.com, which locates the nearest clean restroom based on peer reviews and ratings when users provide a street address. Restrooms are peer-reviewed and rated, and specifics on handicap accessibility and diaper changing stations are provided. Free to its users, MizPee is funded by Yojo Mobile’s proprietary location-specific advertising platform. Additional offerings from Yojo Mobile are coming soon. Just launched, MizPee.com has garnered national media attention and has 100,000 users.